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Advertising

  • jamesghholt
  • Jun 11, 2022
  • 2 min read

Updated: Jun 18, 2022

An open marketplace for independent digital creators with a focus on independent video games. It’s a platform that enables anyone to sell the content they've created. As a seller you’re in charge of how it’s done: you set the price, you run sales, and you design your pages. It’s never necessary to get votes, likes, or follows to get your content approved, and you can make changes to how you distribute your work as frequently as you like.


itch.io is also a collection of some of the most unique, interesting, and independent creations you'll find on the web. Not your typical digital storefront, with a wide range of both paid and free content, we encourage you to look around and see what you find.


Itch.io gives creators the tools to make smart choices about how they distribute their content. Creators have access to detailed analytics and about how people discover, download, or play what they've created. The creator dashboard gives easy access to data about what uploads resonate the most or what links drive the most attention.


Below are the early stages of our itchi.io page, find it by hitting the "Download Now!" button on the homepage of this blog. All members of the groups blogs can be found, and their socials. Anyone within our group can edit and tweak the appearance of the page.


I attempted some external advertising through Twitter and Discord, in hopes to gain feedback and interest in our game. I shared small snippets of our game's environment and pandered hashtags to what was currently trending.


At a later date I started sharing our restricted development build with the public, and anyone willing to play through Discord servers. The URL had the pages password tied alongside it, so the project is private to who we choose-- and not publicly on Itch.io, while the game sits in development stages.


I took a long render of our full scene within Unreal Engine, using the "Movie Render Queue" plugin, then threaded the image sequence together in Blender. Added some music and posted it to YouTube. Sharing our game across more platforms, and giving the team a small cinematic scene that they can share to show off the game. I linked this video to our itch.io page, plus various screenshots, and switched the pages font. Finalising our itch.io page for our game's public release.


Below is the YouTube video I made for the project:


 
 
 

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